In the competitive retail sector, supermarkets face the constant challenge of attracting customer attention and guiding them toward purchase decisions. Often, sales are not affected by a lack of products, but rather by inefficient shelf and display design. Today at Promargon, we’ll discuss the most common design mistakes that lead to lost sales and how the right display furniture can prevent them.
1. Confusing and Unintuitive Layouts
One frequent mistake is placing products without a clear logic of categories or flow. This creates frustration for customers, who spend more time searching for what they need. With well-designed and strategically placed displays, it is possible to guide shoppers smoothly, enhancing their experience and increasing the average ticket value.
2. Improper Shelf and Display Heights
When the most profitable or high-rotation products are placed outside the customer’s line of sight, sales naturally decrease. Durable metal displays allow flexible adjustment of height and distribution, ensuring key items are located in the “hot zone”—at eye level.
3. Lack of Visibility and Signage
Without proper product display, lighting, or label holders, items can go unnoticed. Quality displays integrate clear signage options and visual communication supports to highlight promotions and differentiate categories effectively.
4. Overcrowded or Poorly Used Spaces
An aisle overloaded with poorly arranged products not only affects aesthetics but also limits customer mobility. The solution lies in using durable, modular displays that maximize space while enhancing both visibility and shopping comfort.
5. Neglecting Product Rotation
Poor shelf design can make it difficult to apply the FIFO method (First In, First Out), leading to the accumulation of outdated or expired stock. Displays designed specifically for retail, such as those developed at Promargon, make efficient rotation easier and help reduce losses.
Design mistakes in supermarkets affect not only aesthetics but also profitability. Choosing the right shelves and durable metal displays ensures products are properly organized, highlighted, and rotated, guiding customers through the store and boosting sales. At Promargon, we manufacture resistant, functional metal displays designed to enhance the shopping experience and the efficiency of every retail space.
